7 Exciting Marketing Trends In 2023 that you should know

Let's talk about AI first.

1. Artificial intelligence is the most promising technology of the future.

It will change our lives in a significant way and has many benefits for businesses. AI is already making a significant impact on marketing and is the real game changer as the machine learns to automate the process of content creation, tools like Copy.Ai, which creates blogs, website copy, social media content etc. check out Copy.AI you will be surprised by what it churns out.

2. Chatbots are going to be king.

Chatbots are the most efficient and effective way to interact with customers. They allow businesses to provide a better service while saving time and money.

In 2023, chatbots will become more than just a tool; they will be an integral part of the customer experience. Chatbots can answer questions, conduct transactions, and even recommend products based on past purchases.

Consumers want to interact with brands when and where it's convenient for them — not when and where the brand dictates. A recent study by Gartner found that by 2022, 85% of customer service interactions will be without a human agent. This means that brands will need to focus on creating an engaging and personalised experience for their customers — something that can only be achieved through a dedicated team of designers and developers. As a result, we're seeing chatbots take over as the preferred form of customer service.

3. Augmented reality for marketing will be huge.

Augmented reality (AR) is a technology that allows users to interact with the natural world virtually. It's used in various industries and applications, including advertising, entertainment, retail and more.

Augmented reality will take off in 2023 when brands use it to enhance the customer experience. They'll create virtual tours of their stores or show how a product looks on a user's face using AR glasses or mobile devices.

One example is IKEA's AR app, which lets customers place virtual furniture in their homes. The app uses AR to let customers see how products will look in their homes before making a purchase. This gives them an added incentive to shop at Ikea rather than its competitors — who are likely to offer similar products with less extensive AR features. IKEA isn't alone in adopting AR technology for marketing purposes: other brands have also started using it to engage with customers more effectively and build brand loyalty. I expect AR to be widely used throughout all aspects of marketing, from messaging apps to billboards and even packaging.

4. Influencer Marketing is here to stay.

Influencer marketing is one of the most popular and effective digital marketing strategies. It's a form of word-of-mouth promotion that relies on influential people in your industry to spread the word about your business.

It benefits brands that want to create awareness and increase brand loyalty and sales. With influencer marketing, brands can tap into a new audience by partnering with social media stars and other content creators with large followings on platforms like Instagram, TickTock, Facebook, Twitter and YouTube. These influencers are paid to promote products or services for money or free products. It's an excellent way for brands to reach new customers without spending millions on traditional advertising channels like television or radio ads. Brands will start using "social selling" tactics as part of their influencer marketing strategies by collaborating with influencers who also have an e-commerce store or selling their own branded products through their social media channels.

5: Storytelling will be key.

More than ever, people want to connect with the brands they love. They want to feel like they're a part of something bigger than themselves, and for them to do that, your company must tell a story that resonates with them. If you can authentically do that — through content marketing or video — people will come back for more.

As consumers become savvier and more challenging to reach, they want to feel like they know you before they buy from you. Storytelling plays a significant role in this — it allows you to humanise your brand so that your customers can relate to you and understand why their lives will be better with your product or service.

As this trend continues, we predict storytelling will become even more critical in marketing. It doesn't just have to be what you post on social media — it can also be how your company presents itself as an overall narrative. This could mean telling your company's story as it grows over time or evolves into a new phase in its development.

6. Virtual Reality will become mainstream.

Virtual reality has been around for decades and is now a mainstream technology. In 2023, there will be more than 750 million virtual reality headsets worldwide. That's up from just 12 million in 2014.

Augmented reality will also grow rapidly as more brands create fun and engaging experiences for consumers.

VR offers an immersive experience that allows users to interact with a digital world through a headset. It's an exciting concept, but VR has been slow to catch on because it requires a lot of investment in hardware and software. However, the recent launch of Google Daydream, Samsung Gear VR, and Oculus Rift have helped create a buzz around the technology. We expect this to continue over the next few years as more companies seek to capitalise on its potential.

7. Voice Search Optimisation will become the new SEO.

Voice search technology has been around for a while now, with 27% of the global online population using voice search on mobile devices.

According to data from Think with Google, more than a quarter of people worldwide are now using voice search on mobile.

This number is expected to grow even further over the next few years as more people use their phones instead of laptops or desktops when they want to search for something online or find information about something they need help with (e.g., cooking recipes).

So that's your 7 marketing trends for 2023. Knowing the trends can help you plan your marketing strategy and keep ahead of the competition. Technology is growing fast and we need to be able to keep up and implement to improve our customers' lives and our business systems.